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(1) Personal Information: Louisville Dispatch does not automatically collect personal information, such as name, address, phone number, email address and other personally identifiable information, from its visitors (“Personal Information”). In some instances, Louisville Dispatch may ask for Personal Information that is voluntarily provided by its visitors by filling out contest entry forms, subscribing to newsletters, leaving comments and other activities carried out on the Website. Louisville Dispatch will only collect and use such Personal Information solely for the purpose(s) disclosed at the time of collection and only after the visitor has voluntarily submitted such information. Louisville Dispatch may use voluntarily provided email addresses to respond to visitors who communicate with us. All Personal Information that may identify a visitor and has been collected with the visitor’s consent by Louisville Dispatch is not disclosed in any identifiable form to any third party except for the fulfillment of the specific purpose identified to the visitor at the time of collection. Best efforts are made to prevent unauthorized access to such information.
(2) Anonymous Non-Personal Information: When visitors visit the Website, anonymous, non-personal information about their visit may be automatically collected. Such information may include the length and date of the visit, how the visitor navigated the Website, what pages the visitor viewed, the type of browser being used by the visitor, the type of operating system used by the visitor and the domain name of the visitor’s Internet service provider. Louisville Dispatch uses this Anonymous Non-Personal information to track the success of its Website with its visitors and to better tailor the Website to visitors’ needs and interests. This Anonymous Non-Personal Information may be shared with other parties, such as broadcasters, advertisers, sponsors and partners.