Louisville Mayor Greg Fischer today announced the ABCs of Buying Local social media campaign. The campaign aims to increase dollars spent locally during the holiday season.
Starting this week, various business groups are being featured thorough the holidays, with A for Arts on Monday; B for Bourbon on Tuesday, and C for Chocolate on Wednesday. The campaign runs through Friday, December 23.
“It’s true that from A-Z, Louisville small businesses have something to offer everyone,” said Fischer. “From local restaurants that sell farm-raised, Kentucky Proud products to your favorite locally-brewed cup of coffee, Louisville’s small business shopping experience is second to none.”
The public is encouraged to join in the fun by sharing their favorite local gift giving ideas and favorite local places to shop using #BuyLocalLou.
A recent study of Louisville-area businesses shows that for every $100 spent at a locally owned, independent business, $55 is reinvested locally. By shopping local, consumers also help to preserve the unique community character of the Metro Louisville area.